With its unique combination of style and showmanship, Hess’s Department Store was a shopping legend for almost 100 years.  Hess’s was founded in 1897 in Allentown by brothers Max and Charles Hess.  From its start as a dry goods store, it became the downtown heart of Pennsylvania’s third-largest city for much of the 20th century.  Its reputation was further enhanced by Max Hess’s son, a showman for merchandising.  For 26 years, Frank A. Whelan was the historical feature writer for the Allentown Morning Call.  Kurt D. Zwikl’s late father, William Zwikl, was the longtime photographer for Hess’s.  Through a series of photographs, many from private collections and seldom seen, the authors bring to life again the glory days of Hess’s Department Store.  
Softcover, 6 x 9, 128 pgs